Brand Launch

Launching a brand capable of reaching every zip code in the U.S. required commercial portraiture, product, and lifestyle photography that could support print, digital, social, and motion applications.

Across two consecutive campaigns for OnTech—a smart home brand partnering with Google, Nest, and Ring—I served as stills photographer, including lead photographer on the inaugural launch and as second shooter on the subsequent campaign (though all photos shown here are my own). In both cases, I was responsible for lighting design and capture, working closely with video teams to establish a cohesive continuous-lighting approach that supported both motion and stills. I also handled on-set digital tech duties and managed post-production end to end, including color and retouching. The resulting imagery played a central role across campaign touchpoints, reflecting a consistent, production-aware approach to photography in real commercial contexts.