Expanding creative capability from within.
This five-year body of work began with a clear goal: to expand DISH’s agency capabilities by building an in-house content creation studio. I led the shift away from stock imagery and external vendors toward a scalable, internally owned operation—starting with small events and product shoots and growing the studio into a comprehensive content engine producing authentic, purpose-built assets.
As the studio expanded, so did my role. I shaped a hybrid position spanning graphic and photographic art direction, helped grow the team to include dedicated videographers, and unlocked work that had previously been out of reach. Alongside increased speed, flexibility, and creative control, my photography work alone delivered approximately $150K in average annual cost savings.
The work spanned product, lifestyle, and environmental photography across DISH Outdoors, DISH Wireless, DISH Business, DISH Latino, Sling TV, and OnTech Smart Services—supporting everything from brand launches and national campaigns to festivals, tradeshows, and day-in-the-life coverage across offices nationwide. Assignments ranged from controlled studio work to fast-moving field shoots, including multiple country music festivals and my first (and second) rodeos. Together, the body of work reflects a shift from reactive production to a strategic, integrated studio model designed to scale across brands and channels.
