Positioning DISH Outdoors as a flexible, portable TV solution for multiple audiences—from campervan and RV travelers to tailgaters and live sports fans who expect access anywhere.

As the designer supporting DISH Outdoors, I translated those business needs into a visual approach. By drawing on overlapping strengths in design and photographic art direction, I developed shot lists that accounted for varied environments, audiences, and use cases. I handled color and retouching, and shaped the final imagery into a cohesive brand library designed to support digital and print advertising, websites, tradeshows, events, and other campaign touchpoints.