A new site for the national leader in biometrics.
For a Vision AI company, everything starts with a single pixel. The elemental unit of perception is the foundation of our visual system. By exploring the relationship of perception vs. recognition, and the contrast between on and off, the new digital aesthetic is expressed through a predominantly dark mode interface, offset by text-rich areas in light mode.
Strategically, the ROC website redesign includes a new sitemap and navigation system to support its direct-to-market positioning, with clearly defined sections for recalibrated industry verticals, product offerings, and biometric capabilities, supported by updated content and design across 25+ pages.
Strategy: Matt Aitken, Evan Brogan
Copywriting: Matt Aitken
