Brought to Life
Retail and merchandise should function as extensions that elevate your brand, not promotional afterthoughts. My background in commercial printing informs the work from concept through production, ensuring materials, finishes, and construction are held to the same rigor as any design campaign. The goal is simple and deliberate: create pieces that people actually want to wear or use, building pride internally and recognition externally.
CPG
Packaging-led CPG work focused on bringing structure to fragmented product lines. For a national housewares brand, I evaluated an uneven packaging ecosystem and rebuilt it into a unified, scalable system that performs on shelf while remaining visually compelling across social, digital, and launch content.
