Positioning DISH as a bespoke, hospitality-first TV experience, tailored to the expectations of modern hotels and their guests.

Spanning a fully integrated set of deliverables across social, digital, and print, this B2B campaign highlighted a custom hotel launch screen, a purpose-designed remote built for durability and easy cleaning, and a seamless mobile sign-in experience that lets guests instantly access their own content on the room’s TV—bringing the familiarity of home entertainment into a premium hotel setting.